Window advertising display



Feb. 5, 1929.

F. P. LESSER WINDOW ADVERTISING DISPLAY Filed. Nov. 26, 1927 fm en ion9% @ouw Patented Feb. 5, 1929.

UNITED STATES PATENT OFFICE.

WINDOW ADVERTISING DISPLAY.

Application filed November 26, 1927. Serial No. 235,988.

The principal objects of the invention are, to provide a simple andeffective means for holding display cards on windows in such a mannerthat they may be easily changed.

A further object is to provide a display holder which will not beunsightly, will not mar the appearance of the window and will provide apermanent advertising medium.

The principal feature of the invention consists in the novelconstruction and arrangement of a frame device adapted to be at tachedto a window or other surface, whereby display sheets are removablysecured under the edges of the members of the frame.

A further feature consists in the novel construction of the sheet metalframe whereby moisture gathering or running into the frame structure isdrained clear thereof by longitudinal channels opening at the ends.

In the drawings, Figure 1 is a perspective View of a window showing myimproved display attachment thereon.

Figure 2 is an enlarged sectional perspective detail of a portion of awindow showing one end of the display holder.

Figure 3 is a vertical sectional view, similar to the section shown inFigure 2, illustrating the manner of inserting a display sheetthereinto.

Figure 4 is a perspective view from the inner side of the display framestructure.

Figure 5 is a full sized sectional detail of a sheet metal form ofdevice.

Figure 6 is a sectional view showing a modified form of frame structure.

It is common practice in present day merchandising to placeannouncements of special sales in the form of posters on the windowglass of a store. The use of such posters which are usually stuck by aheavy gum or glue is extremely objectionable, as much time is wasted inremoving this from time to time.

The present invention has been devised to permit the use of such postersin a very simple manner so that they may be placed or removed veryrapidly and without marring the window.

The device consists of a frame structure which is permanently secured tothe face of a window or to any other suitable surface and this frame isadapted to receive and hold the specially printed advertising sheets.

In the form of the invention illustrated the frame for holding thedisplay sheet consists of a plurality of bars or strips which aresecured to the face of the desired surface with a pair of parallel topand bottom bars 1 and 2 and a pair of end bars 3 and 4.

The upper ends of the end bars are preferably spaced from the ends ofthe top bar.

The bars are so constructed that the inner edge thereof is spaced fromthe surface to which the bars are applied, thus forming a groove 5 alongthe inner edges of the several bars into which a display sheet 6 may beinserted.

The arrangement of the end bars 3 and 4 of a shorter length than thedistance between the top and bottom bars allows the ready insertion ofthe sheet 6, as is illus trated in Figure 3.

The bars as illustrated in Figures 1 to 5 are formed of lengths of sheetmetal having the longitudinal edges thereof turned inwardly.

The edges 7 of these bars are turned to a greater depth than the edges8.

A strip 9 of sheet metal is placed in the back of the channel-shapedstrips forming the bars of the frame, said strip 9 being in the form ofa flared rib, the edges of which rest against the back of the framestrip and the apex is spaced from the back, a distance equal to thedepth of the edge 7, so that when the bars are placed against a hatsurface the apex 10 of the strip 9 and the edge 7 of the frame engagethe surface, while the edge 8 of the frame is spaced a short distancefrom the surface.

In attaching the frame structures to the glass the longitudinal recess11 formed between the apex 10 of the strip 9 and the edge 7 of the framestrip, is filled with a suitable cement and when the frame structure ispressed tightly to the glass the cement holds it securely in position.

The bottom and top strips are left open at the ends to allow anymoisture collecting in the open groove of the bottom strip to drain outat the ends so that it will not hold water and thus mar the poster whichmay be inserted therein or allow the destructive action of frost toseparate the strip from the window on which it is placed.

The frame strips may be constructed from wood or other solid materialand a form of construction for such materials is illustrated in Figure6, wherein the strip 12 of wood,

porcelain or other material is formed with a longitudinal groove 13arranged between the parallel flanges 15 and 16.

The flange 16 is spaced from the inner edge 17 of the strip, thusproviding a shallow groove 18 to receive the display sheet 6.

It will be understood that the spacing of the top strip 1 from the upperends of the end bars 3 and 4 is important in permitting the insertion ofthe display sheets and it is also important in allowing the readyremoval of the display sheets as the ends of the fingers or aninstrument may be inserted between the top ends of the end bars and thebottom of the top bar 1. to draw the top sheet out and thus enable itsremoval.

The frame structure described, provides a very neat appearing frame inwhich the display sheets may be placed and the surface of such bars maybe decorated with suitable advertising which will. be permanently shown.

The device is simple, is easily applied to a Window or other suitablesurface and it allows of the ready changing of advertising material fromtime to time.

What I claim as my invention is 1. A window advertising display device,comprising a frame structure formed of a plurality of individual memberseach adapted to be attached to a display surface and having a groovedinner edge to receive a display sheet, and openings arranged betweensaid members allowing the insertion of the display sheet into saidgroove, and means for securing said individual frame members to adisplay surface.

2. A Window advertising display device, comprising a frame adapted to beattached to a flat display surface having its bottom side and endsformed of members having their inner edges spaced from the surface towhich the frame is to be attached, a top member for said frame spacedfrom the upper ends of the end members and having its bottom edge spacedfrom the surface to which it is to be attached, and means for securingthe frame members in place.

3. A window advertising display device, comprising a plurality of barseach having one edge raised to form a groove when the bar is attached toa surface, said bars being placed upon a display surface with thegrooved edge turned inward with bottom and top bars spaced apart. andend bars of a shorter length than the distance between the bottom andtop bars, and means for securing said bars in place on the displaysurface.

4. A window advertising display device, comprising bars arranged to forma frame on a display surface, said bars being formed from sheet metalstrips having their longitudinal edges turned upwardly, one edge bei ngdeeper than the other said bars having a strip interposed between theflanges to form a longitudinal cement groove, and a filling of cementarranged in said groove to secure the bars to the display surfaceholding the inner edge spaced therefrom.

5. A window advertising display device, comprising a plurality of barsarranged to form a. frame, a. bottom bar having its upper edge groovedlongitudinally and open at the ends, the end bars extending upwardlyfrom the bottom bar With grooves at the inner edges, a top bar spacedfrom the ends of the end bars and having a groove turned inwardly, andmeans for securing said bars in position on a display surface.

FIscHEL P. LESSER.

